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VMR Press Room


Leading Online Electronic Cigarette Manufacturer Continues Rapid Expansion and Impressive Growth in Brick-and-Mortar C-Store Locations Both Nationally and Internationally


Miami, FL (June 4, 2014) – VMR Products (, a global leader in electronic cigarettes, today announced traditional retail growth into 50,000-plus locations worldwide. This achievement was made just one year after bringing the company’s flagship online brand V2® to convenience store locations. The milestone, which signals the fastest growth rate in the industry for a web-first brand, underlines VMR’s commitment to furthering its brick-and-mortar retail efforts.


VMR’s industry-leading brand, V2, is now carried by more than 40,000 locations in the US and over 10,000 locations internationally, across 30 countries, including the UK, Germany, and Russia. VMR’s brands are sold by wholesalers like McLane, HT Hackney, and Core-Mark, as well as most major distributors and c-store retailers, including 7/11, Pilot Truck Stops, Sheetz, BP, Shell, Kangaroo and Circle K.  The company is on track to surpass 70,000 stores by the end of 2014.


“Within a year, our traditional retail presence, both domestically and abroad, has grown tremendously,” said Andries Verleur, CEO & Co-Founder of VMR Products. “Our online, and now offline, success is an indication of the value our products and brands deliver to customers, as well as retail partners. We will continue to scale our offerings even further in the months ahead.”


At retail, the company’s products have excellent sell-through and repeat buyers. This is due in part to VMR’s large online customer base, which exceeds one million adults, being directed to local stores through the website’s store locator.


VMR is a global leader in the electronic cigarette industry, with over six million monthly visitors to the company’s websites, including, the company’s flagship online store. V2 is America’s No. 1 online retailer of electronic cigarettes. Vapor Couture, V2’s sister brand, is a unique line of vapor cigarettes created just for women and is the first such line available either online or offline. VMR’s brands lead the industry with ever-expanding product lines, powerful vapor production and great flavor.


For more information on VMR Products, please visit


For more information on V2 or Vapor Couture, visit or


About VMR Products


Founded in 2009, VMR Products LLC has quickly become a global leader in the electronic cigarette industry. Famous for the V2® brand of electronic cigarette products, VMR designs, manufactures, and supports an expanding catalog of products under a variety of recognized brand names. Headquartered in Miami, the company has a global presence with manufacturing, distribution and sales in more than 30 countries. VMR is the only vertically integrated electronic cigarette company, managing the entire product lifecycle to ensure the highest commitment to quality control and customer service. VMR is the world’s largest volume online retailer of electronic cigarettes, with over 6 million monthly visitors to the company’s websites, including the company’s flagship online store.