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VMR Press Room

Bloomberg Fires Questions to Industry Leading E-Cig Company CEO – V2 Cigs’ J. Andreis Verleur Dispels Fears

Miami, FL, September 27, 2013 – Pimm Fox, Bloomberg Investment News Anchor, interviewed J. Andries Verleur, Co-Founder and CEO of V2 Cigs and Vapor Couture on Wednesday to address the emerging concerns of this novel industry. The industry’s largest online retailer of electronic cigarettes worldwide, V2 Cigs, sent their CEO to cast light into the darkness surrounding the industry by amicably and knowledgeably dispelling growing myths.

Fox and Verleur discussed regulations, dangers and market growth in the timely and specialized segment. Though the media has largely been reporting concerns and regulations as something that will hinder the electronic cigarette industry, V2 Cigs CEO stated that, “We (V2 Cigs) welcome regulation. We believe regulation is necessary.”

V2 Cigs is the industry’s only vertically integrated company that develops and manufactures their own products to circumvent the loss of quality and product integrity that happens when manufacturing is outsourced. “Lots of companies stick a logo on foreign manufactured products,” said Mr. Verleur, but not V2 Cigs. “We feel…that regulation is needed.”

V2 Cigs founder predicts that regulation won’t be in until first quarter 2014 although Attorney Generals for over 40 states have requested it. “The key to electronic cigarettes is what is not contained in the electronic cigarette,” said, J. Andreis Verleur, “there are over 400 different chemicals in tobacco cigarettes, many of which accelerate the process of nicotine.”

Although V2 Cigs is currently in over 20,000 stores in the U.S. and expanding to over 45,000 by year’s end, V2 Cigs strongly mandates that its products not be available for purchase by minors. It so strongly stands for this, that is has gone to great lengths utilizing AVS systems in the states that require it to cross-reference a buyer with their credit profile in order to verify the purchaser is indeed who they claim to be and of proper age. Pioneering their product controls and advancing the industry with sophisticated engineering, V2 Cigs has earned its place as the 3rd largest electronic cigarette company in the world and, said J. Verleur, “We are expanding.”

V2 Cigs is America’s No. 1 online retailer of electronic cigarettes. The company’s flagship web-site, is currently ranked in the top 1,500 web-sites in the nation, and receives more than six million monthly unique visitors, as tracked by online web-metrics provider V2 Cigs has distinguished itself as a leader in the industry for its ever-expanding product lines, powerful vapor production and great taste. V2 Cigs provides a smokeless alternative to conventional cigarettes at a fraction of the cost. For more information, please visit