Our industry-leading brands – V2 (Vapour 2 in Europe), and V2 Pro – are sold in more than 50,000 locations across 30 countries, primarily in convenience stores and tobacco retailers. V2, our flagship brand, is carried by several distributors in the U.S. and can be found in most major retailers including 7-11, Circle K, Sunoco and Walmart. In April of 2013, VMR announced a strategic partnership with National Tobacco Company (NTC), distributor of the iconic Zig-Zag® and Beech-Nut® brands. This partnership provides expanded accessibility for the company’s V2 brand, with new retailers launching daily across the United States. By the close of 2015, it is estimated that VMR products brands will be available in over 60,000 domestic retail locations worldwide and close to 80,000 worldwide.
Through our sales and marketing teams, our goal is to be the most valued partner to retailers and distributors. Consumer insights, responsiveness, awareness building, traffic creation and strong margins define valued partnership; specifically here’s what we are known for:
- An assortment tailored specifically for retail. The right products, the right flavors and the right nicotine strengths.
- Solid margins for the entire value chain.
- A product range for mainstream consumers (V2), and for experienced users in the growing open systems market (V2 Pro).
- Convenience products such as disposable e-cigarettes and disposable cartridges, along with value products such as e-liquid.
- Eye-catching displays and distinctive packaging.
- National and regional promotions to drive awareness and interest.
- Training to ensure that everybody from the category manager to the front-line store personnel understands the product line and how to sell it.
- A unique ability to drive our Internet-based consumers, through coupons and a store locator, to local retailers for replacement purchases.
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