VMR Products Taps PwC Veteran Jeffrey Li as Company’s New CFO
Top Electronic Cigarette & Vaporizer Manufacturer Brings on New Leadership to Oversee Company’s Financial Strategy
Miami, FL (January 11, 2016) – VMR Products, a global leader in the vapor technology industry and the makers of V2®, one of the nation’s leading brands of electronic cigarette and vaporizer products, today announced the appointment of Jeffrey Li as Chief Financial Officer. Li was previously Director of Investments at Shanghai-based Huabao International Holdings Limited.
In his new role as CFO, Li will spearhead all aspects of financial strategy and management as VMR continues to scale its presence globally by developing new products and penetrating emerging vapor markets such as China.
Li has over a decade of experience in public accounting with a focus on auditing, holding key positions with PricewaterhouseCoopers and Ernst & Young. He also has extensive corporate experience, including a senior role at Sanpower Group, one of the largest privately held companies in China, where he led M&A.
“We are excited to add Jeffrey as our new CFO,” said Jan Verleur, CEO and Co-Founder of VMR Products. “With his extensive experience and proven track record of successfully spearheading financial strategies for growing companies, Jeff’s appointment is critical to sustaining VMR’s growth both domestically and internationally.”
“After several meetings with Jan and his executive team, it was clear that VMR is poised to become the dominant player in the global vapor technology industry,” said Li. “It’s a privilege to work with such a talented team and I look forward to helping VMR accomplish its goals in 2016 and beyond.”
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Founded in 2009, VMR Products has quickly become a global force in the electronic cigarette industry with its V2® brands. VMR designs, produces, distributes and supports an expanding catalog of quality products, as well as a growing list of private-label marketers in more than 25 countries. VMR is the only electronic cigarette company to employ a vertically integrated business model, managing its entire product life cycle to ensure the highest commitment to quality control and customer service.
V2®, the world’s No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste.
Chris Harihar, Crenshaw Communications for VMR Products