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VMR Press Room

VMR PRODUCTS SETS CONSUMER PROTECTION BENCHMARKS FOR E-CIGARETTES WITH CERTIFIED CHILD-RESISTANT E-LIQUID CONTAINERS

VMR becomes one of the first electronic cigarette manufacturers to ensure that its e-liquid containers meet Consumer Product Safety Commission (CPSC) standards for child resistance

MIAMI, FL (February 16, 2015)VMR Products, a global e-cigarette leader and the maker of V2®, one of the nation’s most popular brands of electronic cigarette products, today announced that its containers of electronic cigarette liquid, or “e-liquid,” are compliant with Consumer Product Safety Commission (CPSC) standards for child resistance. Opening any VMR e-liquid container requires a simultaneous “push, twist, pull” in order to reduce any risk of access to children. Simply pulling or twisting the cap cannot easily open containers.

“Our e-cigarette e-liquid products have always been sold in child-resistant and tamper-proof packaging,” said Jan Verleur, CEO & co-founder of VMR Products. “We’re pleased to have been formally certified by the CPSC after undergoing tests that confirm our packages are designed to prevent unintended access.”

Containers from VMR Products have been tested to meet CPSC Protocol Title 16 of the Code of Federal Regulations (CFR) Part 1700.2 (Child Resistance Testing). VMR features 12 authentic e-liquid flavors at five nicotine strengths. Each e-liquid container is “push, twist, pull”-enabled, with the multi-step action providing maximum security.

“In every area – from manufacturing to marketing, to distribution and sales – we have led the industry in ensuring adult-only access to electronic cigarettes, e-liquid and related products,” added Verleur. “With today’s announcement, we continue to set category benchmarks for consumer safety and protection. We hope and believe that the rest of the industry will follow our lead.”

Believing that electronic cigarettes are not for anyone under 18 and should not be sold to minors, VMR Products was among the first e-cigarette companies to advocate for a ban on sales to underage customers. VMR was also one of the first to install rigorous product testing protocols and to vertically integrate its supply chain to ensure the highest standards for all aspects of manufacturing and marketing. VMR fully supports age verification laws in all 50 states and participates in the We Card™ initiative to prohibit underage access.

 

About VMR Products

Founded in 2009, VMR Products LLC™ has quickly become a global leader in the electronic cigarette industry. Famous for the V2® brand of electronic cigarette products, VMR designs, manufactures, and supports an expanding catalog of products under a variety of recognized brand names. Headquartered in Miami, the company has a global presence with manufacturing, distribution and sales in more than 30 countries. VMR is the only vertically integrated electronic cigarette company, managing the entire product lifecycle to ensure the highest commitment to quality control and customer service. VMR is the world’s largest volume online retailer of electronic cigarettes, with over six million monthly visitors to the company’s websites, including v2.com the company’s flagship online store.

For more information on VMR Products, please visit http://www.vmrproducts.com.

For more information on V2, visit http://www.v2.com.

 

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PR Contacts:

Chris Harihar, Crenshaw Communications for VMR Products

chris@crenshawcomm.com

212-367-9748