VMR PRODUCTS LAUNCHES V2® PRO, A NEW LINE OF PORTABLE VAPORIZERS
FOR IMMEDIATE RELEASE
As vaporizers continues to grow in popularity, leading electronic cigarette manufacturer, VMR Products, expands its offerings, launching an innovative, new line of affordable, multi-medium vaporizers
Miami, FL (July 30, 2014) – VMR Products (www.vmrproducts.com), a global leader in the electronic cigarette industry and the makers of V2®, one of the nation’s leading brands of electronic cigarettes, today announced that they have launched a new line of vaporizers called V2 Pro.
The new line of vaporizers are designed for the emerging “large-scale vapor device” category. These new multi-medium vaporizers are expected to be one of the most disruptive innovations to enter the vaporizer space. The product line is the result of over two years of extensive research and development, involving a team of 30 dedicated VMR engineers and scientists. Over 20 patents have been filed by VMR during the development of the V2 Pro product line.
The new vaporizer line will feature three vaporizer models of varying sizes, with MSRPs as low as $59.99. The new models are designed to offer consumers an “open system” vaporizer solution. All three models will feature the ability to vaporize e-liquids, loose leaf tobacco, and essential oils.
“The new V2 Pro vaporizer line is all about consumer choice,” said Jan Verleur, CEO and co-founder of VMR Products. “Whether you want to vape e-liquid, loose leaf tobacco, or essential oils, this new line is designed to offer a best-in-class experience. We created these devices with multiple cartridge options, so you simply drop in the cartridge for the medium you want to vape and your device will automatically adapt to support it.”
V2 Pro vaporizers are now available for purchase online via: www.v2cigs.com/v2pro. In the coming months they will be available through retailers such as convenience stores and tobacconists.
According to a March 2014 report from Wells Fargo Securities,* the U.S. electronic vapor market, which includes electronic cigarettes (micro-cigs) and vaporizers, has surpassed $2.2 billion. E-cigarettes currently own 65% of all electronic vapor sales, with vaporizers accounting for the remaining 35%. However, Wells Fargo Securities reports that rapid Millennial adoption of larger vaporizing devices, like VMR’s new V2 Pro product line, signals a transition from e-cigarettes to vaporizers, with the vaporizer category projected to grow twice as fast as the overall electronic vapor market this year.
“With electronic cigarettes prevalent in the marketplace for over five years, consumers are now looking for greater capability in their devices,” said Verleur, “We’ve seen a fundamental shift in consumer appetites towards larger scale devices designed to exceed the capabilities of the smaller micro-cig form factor. We’ve also seen the emergence of vaporizers designed for solid tobaccos. Our new devices play on both trends and offer a single solution, regardless of what medium you like to vape. Of course, we will continue to bring disruptive innovation to our popular micro-cig lines, like V2, but these larger scale devices represent a significant growth opportunity for our company by meeting rising customer demand.”
V2 Pro vaporizers feature several industry innovations, such as a one-piece aluminum body with drop-in cartridges to eliminate the breakage and leakage that plague traditional large-scale devices. The cartridges couple to the vaporizers magnetically – rather than with threading – and they are smart, automatically controlling temperature. The vaporizers feature a breakaway magnetic charger that also permits usage of the devices while plugged into a power source.
The V2 Pro vaporizer line features three distinct models – Series 3, Series 7, and Series 9 – and will offer the following features:
- VMR proprietary technologies (over 20 patents filed)
- The ability to vaporize three mediums with one device, with MSRPs as low as $59.99
- Conduction and convection vaporization technologies for solid tobacco
- Magnetic drop-in cartridges
- Magnetic break-away chargers which also allow product use while plugged in
- Multiple device styles and colors
Series 3 is available now and Series 7 and Series 9 are scheduled for launch later in 2014. For more information on V2 Pro, or to purchase V2 Pro products, please visit: www.v2cigs.com/v2pro.
About VMR Products
Founded in 2009, VMR Products LLC ™ has quickly become a global leader in the electronic cigarette industry. Famous for the V2® brand of electronic cigarette products, VMR designs, manufactures, and supports an expanding catalog of products under a variety of recognized brand names. Headquartered in Miami, the company has a global presence with manufacturing, distribution and sales in more than 30 countries. VMR is the only vertically integrated electronic cigarette company, managing the entire product lifecycle to ensure the highest commitment to quality control and customer service. VMR is the world’s largest volume online retailer of electronic cigarettes, with over six million monthly visitors to the company’s websites, including v2.com the company’s flagship online store.
*Wells Fargo Securities, Equity Research, “Tobacco Talk: Vapors/Tanks Driving Next Wave Of E-Vapor Growth,” March 24, 2014
Chris Harihar, Crenshaw Communications for VMR Products