VMR PRODUCTS ANNOUNCES NEW VICE PRESIDENT OF OPERATIONS FOR CHINA; ALSO PROMOTES EXECUTIVE LEADERSHIP WITHIN TO HELP MEET GLOBAL DEMAND FOR VAPORIZERS
Top Electronic Cigarette Manufacturer Brings on Veteran Operations Manager to Spearhead Company Growth in China as Global E-cig Market is Expected to Hit $50 Billion by 2025.
Miami, FL (November 10, 2015) – VMR Products, a global leader in the vapor technology industry and the makers of V2®, one of the nation’s leading brands of electronic cigarette and vaporizer products, today announced the appointment of Lawrence Wong as Managing Director and Vice President of Operations for China. Wong’s appointment comes during a time when the global e-cigarette market is expected to top $50 billion over the next ten years with China becoming the second largest revenue generating country within the category. *
In his role, Wong will be responsible for all business activities in China including managing Supply Chain, Sales and Marketing, Finance, and Human Resources functions. Wong has more than fifteen years of experience in managing businesses in China, including ALD Manufacturing. He received his Bachelor’s Degree in Social Psychology from the University of Windsor in Canada and a Legal Degree in Arbitration from the City University of Hong Kong.
VMR Products also announced three key promotions within their executive leadership and will bring on additional staff to help scale the company’s global operations.
- Sanjiv Desai, formerly Vice President of Compliance and General Counsel, has now been promoted to Executive Vice President, Regulatory Affairs & General Counsel. Sanjiv will continue overseeing all of VMR’s legal functions and resources, with a focus on regulatory issues regarding the electronic cigarette industry.
- Fred Lu, formerly Vice President of Products, is now an Executive Vice President. He is responsible for the planning, organization and engineering of some of VMR’s most successful products, including the fastest-selling V2® Pro Series 3 and Series 7 vaporizers.
- Daniel Ramirez, formerly Chief of Staff to VMR’s CEO Jan Verleur, is now the Vice President of Operations. He is responsible for overseeing the company’s U.S. and E.U. operations, including Purchasing, Logistics, Fulfillment, Customer Service, IT Infrastructure and Facilities.
“As the global vapor market continues to grow, we want to ensure VMR is strategically positioned to scale accordingly,” said Jan Verleur, CEO and Co-Founder of VMR Products. “This means bringing on experts like Lawrence to lead high-growth markets such as China, as well as elevating key talent within our executive team. I’m confident that in their new roles, Sanjiv, Fred and Daniel will continue to exceed expectations and further solidify our position as a vapor technology powerhouse.”
“It’s a privilege to work with one of the most innovative and forward thinking vapor technology manufacturers in the world,” said Wong. “Jan and his executive team are adept at spotting key business opportunities and I’m excited to help build on VMR’s momentum within China as it quickly becomes one of the category’s most profitable markets.”
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Founded in 2009, VMR Products has quickly become a global force in the electronic cigarette industry with its V2® brands. VMR designs, produces, distributes and supports an expanding catalog of quality products, as well as a growing list of private-label marketers in more than 25 countries. VMR is the only electronic cigarette company to employ a vertically integrated business model, managing its entire product life cycle to ensure the highest commitment to quality control and customer service.
V2®, the world’s No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste.
Chris Harihar, Crenshaw Communications for VMR Products
*Research and Markets, “Global E Cigarette & Vaporizer Market Forecast Through 2015 to 2025”, May 2015