VMR & NATIONAL TOBACCO COMPANY TO BRING POPULAR V2 PRO VAPORIZERS TO RETAIL
NTC will make V2 Pro available to brick-and-mortar retailers to meet growing demand;
For product demos and additional information, visit the VMR booth (2163) at NACS 2014
Miami, FL (October 7, 2014) – VMR Products, a global leader in the electronic cigarette industry and the makers of V2®, one of the nation’s leading brands of electronic cigarette products, today announced that the V2 Pro Series 3, the company’s first large-scale, open system vaporizer, and its fastest-selling product, will now be available to retailers through their distribution partnership with National Tobacco Company (NTC).
In April 2013, VMR announced a strategic partnership with National Tobacco Company to deliver its popular V2 electronic cigarette to the traditional retail market. Since the partnership was announced in 2013, V2 is now sold in more than 40,000 U.S. locations. With demand for V2 Pro growing daily, and as open system devices gain in popularity, VMR is seeking to achieve similar wide-scale distribution for its new line.
“After seeing such success with VMR’s V2 electronic cigarette, we are very excited to add V2 Pro to our product arsenal,” said Larry Wexler, CEO of National Tobacco Company. “This will allow retailers to more deeply penetrate the growing vaporizer customer base. It is a very significant opportunity and we are thrilled to be at the forefront, bringing these devices in-store.”
V2 Pro is designed for the emerging large-scale vapor device category. The V2 Pro Series 3 features the ability to vaporize e-liquid, loose leaf tobacco, and wax, and are “smart”—automatically controlling the temperature to accommodate the user’s preferred medium. With its advanced features, V2 Pro is one of the most disruptive innovations in the vaporizer category.
“We are excited about the early success of Series 3 and are motivated to continue bringing high-level innovation to the market,” said Jan Verleur, CEO and co-founder of VMR Products. “Our partnership with NTC provides the perfect platform to introduce V2 Pro to retail.”
As open system adoption accelerates, more retailers are seeking to integrate these devices into their product offerings at brick-and-mortar retail stores. According to Wells Fargo Securities, in the coming months, 100% of those surveyed plan to feature both electronic cigarettes and open tank systems in-store.* Wells Fargo Securities also recently stated that, for retailers, these devices “are profitable – with high margins – and, unsurprisingly, are quickly growing in volume and shelf space.” **
For retailers interested in featuring V2 Pro in their stores, VMR will showcase its brand-new V2 Pro vaporizer line—the company’s fastest-selling device to date—at the NACS Show in Las Vegas from October 7th – 10th. NACS is the largest convenience store show in the US. For a product demo, sample, or more information on VMR’s partnership with NTC, NACS attendees should visit booth 2163.
About VMR Products
Founded in 2009, VMR Products LLC ™ has quickly become a global leader in the electronic cigarette industry. Famous for the V2® brand of electronic cigarette products, VMR designs, manufactures, and supports an expanding catalog of products under a variety of recognized brand names. Headquartered in Miami, the company has a global presence with manufacturing, distribution and sales in more than 30 countries. VMR is the only vertically integrated electronic cigarette company, managing the entire product lifecycle to ensure the highest commitment to quality control and customer service. VMR is the world’s largest volume online retailer of electronic cigarettes, with over six million monthly visitors to the company’s websites, including v2.com the company’s flagship online store.
About National Tobacco Co, L.P.
National Tobacco Company is an innovative marketer and manufacturer of tobacco products in the cigar, cigar wraps, moist snuff, loose leaf, MYO cigarettes and pipe tobacco categories. NTC distributes over 150 tobacco products from a brand portfolio that includes Zig-Zag®, Stoker’s® and Beech-Nut®. National Tobacco is currently the leading distributor of cigarette papers and cigar wraps, and the #2 distributor of loose leaf chewing tobacco in the US.
*Wells Fargo Securities, Tobacco Talk, Equity Research, 2014
**VMR Products, “Open System Vaporizers Officially Overtake E-Cigs, Top $1 Billion in Sales for the First-Time Ever,” 2014
Chris Harihar, Crenshaw Communications for VMR Products
Michael Terry, National Tobacco