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VMR Press Room

V2 IS THE FIRST E-CIGARETTE BRAND TO OFFER MILITARY PERSONNEL AND FIRST RESPONDERS DISCOUNTS VIA CUSTOMER REWARD PROGRAM

Miami, FL (October 21, 2014) – VMR Products, a global leader in the electronic cigarette industry and the makers of V2®, one of the nation’s leading brands of electronic cigarette products, is proud to offer active military members, veterans and first responders valuable discounts through its partnership with ID.me. Through the program, launching early October, service men and women who enroll in the V2 customer rewards program, Vape 4 Free, can take advantage of the following:

• 15% off the cost of every order
• Free 3-day shipping
• Pre-announcements for new product launches
• Free gifts
• Exclusive deals not offered to the public
Vape 4 Free is a points-based customer loyalty program that rewards members for a range of activities including product reviews and referring a friend. There is no cost to enroll.

ID.me’s award-winning identity verification product allows retailers to authoritatively verify legitimate veterans and active-duty personnel in order to apply military discounts. For first responders, ID.me adds a similar step in the point-of-sale process that allows consumers to easily verify credentials against relevant public databases and other information.

“Through our relationship with ID.me, we are proud to be able to give back to the military and first responder community,” said Adam Kustin, VP of Marketing for VMR Products.

Immediately after the program was announced to V2’s customers many veterans voiced positive feedback and support. U.S. Army veteran Eric X., who served for more than 11 years in Special Operations Command said, “Thank you on behalf of my fellow veterans and servicemen and women for this much appreciated gesture.”

VMR is the first and only e-cigarette company working with ID.me.

About VMR Products
Founded in 2009, VMR Products LLC ™ has quickly become a global leader in the electronic cigarette industry. Famous for the V2® brand of electronic cigarette products, VMR designs, manufactures, and supports an expanding catalog of products under a variety of recognized brand names. Headquartered in Miami, the company has a global presence with manufacturing, distribution and sales in more than 30 countries. VMR is the only vertically integrated electronic cigarette company, managing the entire product lifecycle to ensure the highest commitment to quality control and customer service. VMR is the world’s largest volume online retailer of electronic cigarettes, with over six million monthly visitors to the company’s websites, including v2.com the company’s flagship online store.

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PR Contacts:
Chris Harihar, Crenshaw Communications for VMR Products
chris@crenshawcomm.com
212-367-9748