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VMR Press Room

V2 Cigs Launches EU Website & European-Based Distribution Center

Leading E-Cigarette Retailer Simplifies Purchasing Process for Its Growing Overseas Customer Base

MIAMI, FL–(Marketwired – Sep 12, 2013) – V2 Cigs, the worldwide online leader in electronic cigarettes with over 1 million customers, today announced the launch of a dedicated online shopping center for EU customers, as well as a European-based distribution center to seamlessly fulfill orders for the brand-new website.

Intent on better serving its growing international customer base, Vapour2.eu, enabled with multi-language functionality, will provide customers outside of the United States with local access to the brand’s proven line of electronic cigarette products and accessories. V2 Cigs customers who were previously shopping overseas are now provided with simplified, easy-to-understand pricing listed in Euros, as well as faster ship times and reduced shipping costs. All products purchased from Vapour2.eu will come standard with EU wall adaptors. The new EU website and distribution center will also serve customers in India, Africa and the Middle East.

“Similar to the United States, the electronic cigarette industry has experienced unparalleled growth in the Europe and neighboring markets,” said Andries Verleur, CEO of V2 Cigs. “In fact, 24% of V2 Cigs customers are currently based overseas — an impressive figure compared to others in our category. Our new EU website and distribution center will guarantee that we continue to meet the demand we’re seeing, while making sure that the purchase process for all of our international customers is as convenient as possible.”

In order to ensure that customers have the best possible experience with the products they purchase from Vapour2.eu, all e-cig and e-cig accessories undergo comprehensive testing to ensure product quality and consistency and are backed by V2 Cigs’ world-class customer support, available to EU-based customers during convenient EU hours.

The advantages that come with European fulfillment capabilities extend beyond just the needs of individual online consumers. Striving to better serve its global customer-base, licensing rights for V2 Cigs have been made available to entrepreneurs the world over. Ranging from the United Kingdom to South America to Asia, V2 Cigs has given small business owners a valuable foothold in the burgeoning electronic cigarette industry, while simultaneously providing international consumers with a convenient domestic point of contact.

By launching a dedicated European-based distribution center, V2 Cigs eliminates the lag-time of overseas processing and fulfillment, enabling better inventory control for both retailers and licensees. Local procurement reduces the cost of restocking, resulting in increased profit margins and higher sales volume.

“My store is located in an area where we see a lot of foot traffic from international travelers,” states one licensed retailer based in the Maryland. “With the same performance as thicker cigar like e-cigs but in a smaller cigarette form, V2 Cigs is my top selling electronic cigarette brand and we sometimes have trouble keeping up with the demand. People visiting from overseas regularly express disappointment over not being able to obtain these products locally. We expect V2 Cigs to achieve the same level of popularity in Europe as they have in the US and are thrilled to have gotten in on the ground floor.”

In addition to V2 Cigs, Vapor Couture, V2 Cigs’ sister brand, which has become extremely popular across the EU since its debut in the summer of 2012, will also be available locally to EU-based customers through Vapour2.eu, with the same European fulfillment benefits and capabilities provided. Vapor Couture combines the robust technology of V2 Cigs with a more streamlined aesthetic and is the only line of electronic cigarette on the market designed specifically for women.

V2 Cigs is America’s No. 1 online retailer of electronic cigarettes. The company’s flagship website, v2cigs.com, is currently ranked in the top 1,500 websites in the United States, receiving more than 6 million monthly unique visitors, per web-metrics provider Alexa.com. Both V2 Cigs and Vapor Couture lead the industry with ever-expanding product lines, powerful vapor production and great taste. For more information, please visit v2cigs.com.

About V2 Cigs

V2 Cigs is the flagship brand of VMR Products LLC (www.vmrproducts.com). V2Cigs.com, the brand’s online store, receives over 6 million unique monthly visitors. With more than 1 million customers, V2 Cigs is also the world’s largest online retailer of e-cigs, averaging over 4,000 online orders per day in the United States. The company’s website V2Cigs.com is one of America’s top 1,500 websites according to leading web-metrics provider Alexa.com. VMR also produces Vapor Couture (vaporcouture.com), the first electronic cigarette brand for fashionable women.

For more information about V2 Cigs, please visit v2cigs.com