V2 Cigs Debuts National TV Advertising Campaign
MIAMI, Fla., – November 3, 2011 – V2 Cigs, the world’s highest-volume online retailer of electronic cigarettes, kicked off its new national television advertising campaign on November 3, 2011. The TV ad airing on various national channels in the form of a 30 minute-long infomercial will complement current marketing efforts, including print, digital media, radio and social media. All initiatives are supported by V2 Cigs’ online presence, ranked the No. 1 electronic cigarette website in the world by Alexa.com.
Electronic cigarettes which are an alternative to tobacco do not burn and don’t give off smoke. They are battery-powered metal devices that heat a liquid nicotine solution, creating a water vapor that quickly dissipates, which V2 carefully developed after years of research.
The infomercial showcases V2 Cigs Disposable electronic cigarettes available in Menthol and Tobacco flavors, offered at a special introductory price: buy 2 get 1 free. Each V2 Cigs Disposable is the equivalent of 2 packs of traditional cigarettes. Overall, the campaign takes on an informative approach and aims to educate viewers by leveraging expert recommendations and content in a fun way. The ad delivers integrated brand messaging to increase engagement as consumers discover that V2 Cigs’ products can be a great alternative to tobacco.
“We see this national ad campaign as another important investment in our brand. With our debut into TV advertising, we are not only broadening our reach to this enormous audience but we are also educating viewers on alternatives to tobacco and empowering them with the knowledge to make informed decisions,” says Dan Recio, COO of V2 Cigs.
About V2 Cigs
V2 Cigs is America’s No. 1 online retailer of electronic cigarettes. The company’s flagship web-site, v2cigs.com is currently ranked in the top 2,000 web-sites in the nation, and receives more than six million monthly unique visitors, as tracked by online web-metrics provider Alexa.com. V2 Cigs has distinguished itself as a leader in the industry for its ever-expanding product lines, powerful vapor production and great taste. V2 Cigs provides a smokeless alternative to conventional cigarettes at a fraction of the cost.