Image Image Image Image Image Image Image Image Image

VMR Press Room

STATEMENT FROM VMR PRODUCTS REGARDING NEW ENGLAND JOURNAL OF MEDICINE’S ‘HIDDEN FORMALDEHYDE IN E-CIGARETTE AEROSOLS’ REPORT

Miami, FL (February 9, 2015) – In response to a recent report published in the New England Journal of Medicine (NEJM) titled “Hidden Formaldehyde in E-Cigarette Aerosols,” VMR Products, a global leader in the electronic cigarette industry and the makers of V2®, one of the nation’s leading brands of electronic cigarette products, has the following comment:

In a series of well-documented rebuttals from the broader scientific community, the conclusions in the article, “Hidden Formaldehyde in E-Cigarette Aerosols,” were demonstrated to be irrelevant, as the conditions required to produce formaldehyde are impossible to create under normal usage of e-cigarettes.

In relation to VMR products, we want to ensure customers as well as partners know the following:

1. VMR e-cigarettes vaporize e-liquids at a temperature between 200 – 300 degrees Celsius. In order to generate formaldehyde, the temperature must exceed 500 degrees Celsius. VMR e-cigarettes never get that hot, thus formaldehyde cannot be produced.

2. VMR e-cigarettes are designed for use with e-liquid. The NEJM-published study showed production of formaldehyde under “dry” conditions. In other words, there was no e-liquid used with the e-cigarette. A so-called “dry puff” condition makes no vapor, has no flavor and is generally an unpleasant experience. No e-cigarette user would puff on an empty e-cigarette for a period of time long enough to create formaldehyde-producing conditions.

VMR stands by the broader scientific community in its assessment of the NEJM article’s conclusions. In summary, the study only shows that any product, including e-cigarettes, can be misused in an attempt to create a hazardous condition. When used as designed, e-cigarettes pose no formaldehyde risk.

About VMR Products

Founded in 2009, VMR Products LLC ™ has quickly become a global leader in the electronic cigarette industry. Famous for the V2® brand of electronic cigarette products, VMR designs, manufactures, and supports an expanding catalog of products under a variety of recognized brand names. Headquartered in Miami, the company has a global presence with manufacturing, distribution and sales in more than 30 countries. VMR is the only vertically integrated electronic cigarette company, managing the entire product lifecycle to ensure the highest commitment to quality control and customer service. VMR is the world’s largest volume online retailer of electronic cigarettes, with over six million monthly visitors to the company’s websites, including v2.com the company’s flagship online store.

###

PR Contacts:

Chris Harihar, Crenshaw Communications for VMR Products

chris@crenshawcomm.com

212-367-974