Michelle Ann Blair Promoted to VMR Products’ New VP of Sales
Top Electronic Cigarette & Vaporizer Manufacturer Brings on New Leadership to Oversee Company’s B2B Sales Efforts
Miami, FL (June 13, 2016) – VMR Products, a global leader in the vapor technology industry and the makers of V2®, one of the nation’s leading brands of electronic cigarette and vaporizer products, today announced the appointment of Michelle Blair as Vice President of B2B Sales. Blair was previously Director of Key Accounts at VMR Products.
In her new role as VP of Sales, Blair will oversee the VMR domestic and international sales teams while coordinating relations with strategic retail partners. In addition, Michelle will build an inside sales team to address the large and diffused vape shop channel.
Blair has over two decades of experience managing all aspects of business development. In 1998 she took on the role of VP of Sales and Marketing at Real Media. In 2001 she became a VP and Regional Director of Cookies By Design while also operating four award winning national franchise locations. In late 2013 she moved onto her Director position at VMR Products.
“We are excited to add Michelle as our new VP of Sales,” said Jan Verleur, CEO and Co-Founder of VMR Products. “With her extensive experience and proven track record of successfully managing and developing strategies for growing companies, Michelle’s appointment is critical to sustaining VMR’s growth both domestically and internationally.”
“After my two years on the team, it is clear that VMR is the dominant player in the global vapor technology industry,” said Blair. “It’s a privilege to work with such a talented team and I look forward to helping VMR accomplish bigger and better things in the future.”
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Founded in 2009, VMR Products has quickly become a global force in the electronic cigarette industry with its V2® brands. VMR designs, produces, distributes and supports an expanding catalog of quality products, as well as a growing list of private-label marketers in more than 25 countries. VMR is the only electronic cigarette company to employ a vertically integrated business model, managing its entire product life cycle to ensure the highest commitment to quality control and customer service.
V2®, the world’s No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste.
Chris Harihar, Crenshaw Communications for V2