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About VMR


We strive to utilize—and continually improve—technology in an effort to enrich and transform the lives of tobacco consumers worldwide.

Founded in 2009, VMR Products has become a global force in the vapor technology marketplace. We design, produce, distribute and support an ever-expanding catalog of products for our own brands, as well as a growing list of private-label marketers, in more than thirty countries. VMR is the only electronic cigarette company to employ a vertically integrated business model. By managing every aspect of product design, manufacture, and quality control we ensure the best consumer experience.


With more then 250 worldwide employees, including more than 50 engineers, VMR is a dynamic force in vapor technology. All VMR employees operating in North America, Europe and Asia, are steeped in our commitment to world-class quality, innovative solutions, and customer service.


Everything we do at VMR is guided by our commitment to continued improvement and superior quality. We remain steadfast in our adherence to vertical integration for the express purpose of managing every element involved in the delivery of reliable products and services.


We’re pioneering new products in a category that didn’t exist a mere decade ago. Creativity and innovation are in our DNA. We thrive in an environment of constant change, not so we can be prepared for the future, but so we can help create it.


Our purpose is to develop and market products that offer an authentic alternative to combustible tobacco. This guides everything we do, from our innovation strategy – which has produced more than 30 patents in the past three years – to our unprecedented commitment to transparency. In fact, no company in our industry does more to directly illuminate the ingredients and quality of every product it sells. We believe the creation of deep trust – with trade customers and with consumers – is fundamental to our purpose.


The highest standard for transparency is leadership by example. Our engineering practices, batch testing, consumer guarantees and other quality assurances pace the industry. Our systems are built on the assumption that their implementation will be synonymous with the best practices in our emerging industry.