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Product Innovation

VMR engineers and builds the best e-cigarettes and vaporizers, period. Our commitment to leading-edge design and technology is how we become Number 1 on the web, and one of the leading brands at retail.

World-Class Quality

The quality of each VMR e-cigarette, vaporizer, accessory and consumable is second-to-none. As the only vertically integrated e-cigarette company, our quality control systems and supply chain management are unmatched in the industry, resulting in a level of precision other companies can’t match.

Consumer Leadership

We are laser-focused on the most satisfying consumer experience. This means deeply understanding evolving consumer needs and delivering authentic flavors, superior value, a wide selection, and great customer service.